Insights
One Year in Arizona: Building a Phoenix Team to Serve Critical Industry Across The Valley, Mountain West and Beyond
Summary: One year after launching Pierpont’s Arizona office, we have built relationships, added talent, and expanded our regional footprint…
Read Article
Your Earnings Release Has a New Reader, and It’s Not Human
Summary: AI tools are increasingly reading and summarizing earnings releases before human analysts. That means businesses should be redesigning…
Read Article
What the Muck Rack “State of Journalism 2026” Report Means for Your PR Strategy
Summary: The media landscape is constantly changing, and so are journalists’ expectations. Understanding what reporters want can help you…
Read Article
How Do You Measure PR?
Summary: Traditional PR metrics like ad value equivalency and impression counts don’t connect public relations to business outcomes. Effective…
Read Article
How to Write and Distribute an Effective Press Release
Press releases remain one of the most effective tools organizations can use to create earned media, build credibility, and…
Read Article
What’s the Difference between PR and Marketing?
In the constantly evolving landscape of business communication, two ideas often get mistaken for one another: public relations (PR) and …
Read Article
Generative AI is Making PR More Important Than Ever
The growing popularity of AI tools is upending marketing and communications strategies businesses have relied on for the last…
Read Article
Inside Public Relations: FAQs About How PR Agencies Really Operate
Summary: In a recent blog post, Deanna Werner answered some basic questions about PR. This FAQ expands those…
Read Article
Should Businesses Invest in Brand or Demand Generation? The Answer Is Both
The conversation in B2B marketing circles keeps circling back to the same false choice: “Do we invest in brand,…
Read Article