AI Optimization

AI models rely on finding and citing credible, third-party sources to generate their answers. They prioritize fresh content from high-authority outlets like Reuters, Axios, and Bloomberg. Pierpont helps our clients and their subject matter experts get mentioned and quoted in high-value publication, positioning them to be mentioned and cited by AI tools.

AI-optimized owned content—like blog posts, press releases, FAQs, glossaries, how-to guides, and comparison tables—is also frequently referenced and cited by AI models. Pierpont assists clients in writing and publishing content that will be easily identified, indexed, and cited by generative AI tools.

If an AI model can’t find relevant content from a website, it won’t site it as a source in its generative answers. Pierpont makes sure that all the technical requirements are in place for our clients’ website content, including schema markup, proper HTML tags, and helpful meta descriptions.

Pierpont evaluates brand visibility by measuring how often a client’s brand name and subject matter experts (SMEs) are included in AI-generated answers. We also benchmark each client’s visibility against their competitors.

Pierpont tracks how many times a brand’s website is included in the citations in generative AI responses, allowing us to gauge how much the AI tools trust and cite the company and its experts. This also provides us with a list of trusted media sources and directs our PR experts toward the most relevant online publications to pursue for earned media opportunities.

Pierpont also conducts an AI technical visibility audit for our clients. This assessment evaluates the technical foundations of a site’s discoverability and indexability by AI models and generative search engines—not just traditional SEO. This includes schema markup, LLMS.txt files, HMTL tags, and page speed.

Using the insights gleaned from our analysis, Pierpont’s PR professionals proactively pitch relevant stories to the journalists and publications cited often in relevant AI-generated responses. This can include positioning SMEs as sources for stories, providing analysis or data from the business, or drafting bylined articles for our clients’ senior leaders.

Creating or refining content for a client’s website plays a key role in AI optimization. Pierpont’s writers and editors collaborate closely with our clients’ experts to produce web pages that highlight expertise, experience, trustworthiness, and authority (E-E-A-T). This content is crafted to be easily understood by AI models, making it more likely to be referenced in generative AI responses.

Pierpont’s experts will leverage the AI technical visibility analysis to identify improvements for a client’s website. This can include adding additional code at the root of the website, improving meta data on individual pages, decreasing page load time, and ensuring that schema mark-up is properly implemented.

We continuously monitor our clients’ visibility in AI models. Using real-time insights and performance indicators, we identify where and how clients appear in AI-driven results and conversations. We then refine strategies and adjust tactics to ensure that visibility continues to grow.