Insights
Common Misconceptions About Public Relations Pt. 2
In the second part of our ongoing series, we continue to debunk some of the common misconceptions about public relations.
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Why PR and Digital Marketing Teams Should Be Integrated
Earned media still matters. But it should be complemented and amplified by digital marketing. Here’s why and how. In the…
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Externship Participants Gain PR Insights from Pierpont Experts
To remain committed to continuing education, Pierpont hosts an annual Externship Agency Program filled with learning and development sessions guided…
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Common Misconceptions About Public Relations Pt. 1
After 35 years in the public relations business, we’ve noticed some common misconceptions about PR. In part 1 of our ongoing…
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A Guide to Using Snapchat for Business
Snapchat is one of the most popular social media platforms in the world. On average, 229 million people around the…
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How to Navigate a Social Media Crisis
Using social media monitoring as a “canary in a coal mine” can help you identify problems or issues that, if…
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The Evolution of Video on Social Media
As part of our 30th anniversary, Pierpont is launching its Fast Forward Friday thought leadership series, where subject matter experts…
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The 4 Rules of Managing a Crisis on Social Media
Communicating during a crisis can be daunting for even the most seasoned professionals and companies—from knowing when and how to…
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Businesses Catching New Customers with Pokémon GO
What started as Nintendo’s trading card and cartoon craze in 1996 has once again taken the world by storm. In…
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