Insights
Pierponters Make an Impact at Local Universities
Pierpont CEO Phil Morabito, Vice President of Digital Strategy Chris Ferris, Vice President Meghan Gross, and Assistant Account Executive Uniqua Williams share…
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Should Businesses Pay for Twitter Blue or Meta Verified?
Is it worth it for businesses to pay for verification on these social media platforms? Social media companies have…
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Why Effective PR is like Conducting an Orchestra | Q&A with Senior VP Dave Stump
Pierpont Senior Vice President of Revenue Operations & Business Development Dave Stump explains why achieving success in PR is like…
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Common Misconceptions About Public Relations Pt. 2
In the second part of our ongoing series, we continue to debunk some of the common misconceptions about public relations.
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Why PR and Digital Marketing Teams Should Be Integrated
Earned media still matters. But it should be complemented and amplified by digital marketing. Here’s why and how. In…
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Externship Participants Gain PR Insights from Pierpont Experts
To remain committed to continuing education, Pierpont hosts an annual Externship Agency Program filled with learning and development sessions…
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Common Misconceptions About Public Relations Pt. 1
After 35 years in the public relations business, we’ve noticed some common misconceptions about PR. In part 1 of our ongoing…
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A Guide to Using Snapchat for Business
Snapchat is one of the most popular social media platforms in the world. On average, 229 million people around…
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How to Navigate a Social Media Crisis
Using social media monitoring as a “canary in a coal mine” can help you identify problems or issues that, if…
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