Education

Education

Teaching the next generation of leaders & professionals

Pierpont’s commitment to education is an embodiment of our entrepreneurial spirit

Pierponters are passionate about knowledge sharing and continuous learning. In fact, Pierpont’s team from across all our offices regularly guest lecture and speak at colleges and universities, in the media, and at professional conferences. And three of our senior leaders are professors at Rice University, The University of Texas in Austin and the University of Houston.

CEO Phil Morabito has served as an adjunct professor for nearly 30 years. During his tenure, he has crafted a “living textbook,” bringing industry colleagues and his own tales from the trenches into the classroom for his Integrated Marketing Communications course at The University of Houston.

Executive Counsel and award-winning educator Terry Hemeyer spent over 20 years shaping the experiences of emerging communications professionals at The University of Texas at Austin and Rice University.

Senior Vice President of Digital Strategy Chris Ferris is a lecturer at the Jones Graduate School of Business at Rice University (Rice Business), where he has taught a self-designed digital marketing course for MBA students for almost a decade.

Senior Account Executive Uniqua Williams teaches at her alma mater, The University of Houston, where she leads courses in Strategic Communications Writing and Applications of Strategic Communications. Her students work with clients in sports, health, mental health, and non-profits to gain real work experience while still in college.

Account Executive Stephanie Pelaez is an adjunct professor at her alma mater, The University of Houston, where she teaches Search Engine Marketing to undergraduate students at C.T. Bauer College of Business. Drawing from real-world industry experience, she teaches SEO and PPC strategy, helping students build the skills needed to succeed in today’s digital marketing landscape.

Virtual Learning & Development Sessions

Pierpont also offers an annual online externship program. The virtual learning and development sessions are guided by Pierpont experts. Participants choose breakout rooms where they will dive into specific skills and techniques including:

By attending and participating in this externship program, participants will receive a certificate to boost their LinkedIn profiles and demonstrate working knowledge of agency skills on their resumes.

Research

In early 2015, the Pierpont Endowment was established at the Stan Richards School of Advertising & Public Relations at The University of Texas at Austin’s Moody College of Communication. The endowment supports research investigating communications issues that impact the business world.

The Endowment’s inaugural year focused on the definition of expertise. Associate Professor Brad Love and Assistant Professor Jeffrey Treem published a whitepaper, “Defining Expertise,” which identifies several key differentiators organizations can leverage to help quantify their expertise. Download the white paper here.

In 2017 during the next phase of research, Pierpont and the University of Texas at Austin set out to discover how teams and organizations foster innovation. Based on in-depth conversations with more than 60 innovation leaders, best practices and strategies for individuals and brands seeking to position themselves around innovation were developed.

In 2026, Chris Ferris co-authored “Paid, Earned, and Owned Social Media Engagement Modeling for B2B Marketing,” along with Laura Bright, Matthew S. Eastin, Gary B. Wilcox, and Allison Agathe. The research was based on anonymized data provided by Pierpont Communications and one of our B2B technology clients (who remained anonymous for confidentiality reasons). Rather than relying on surface-level engagement metrics or correlations, the study examined the relative impact of paid media, earned media, and organic (owned) social media activity on website views—one an important performance indicator for B2B marketers and for this technology client.

Supporting Success

In addition to the endowment, Pierpont also regularly provides philanthropic support to student organizations and professional associations—fostering ongoing development of both students and professionals within our industry.

Please contact us if you’d like to set up an office tour or speaking engagement for your organization.

Supporting Success

In addition to the endowment, Pierpont also regularly provides philanthropic support to student organizations and professional associations—fostering ongoing development of both students and professionals within our industry.

Please contact us if you’d like to set up an office tour or speaking engagement for your organization.