Insights
The State of AI Search: How Brands Should Approach AI Visibility and GEO in 2026
Summary: AI queries are not replacing traditional search. Rather, they are changing how people discover brands online. AI Queries…
Read Article
Your Earnings Release Has a New Reader, and It’s Not Human
Summary: AI tools are increasingly reading and summarizing earnings releases before human analysts. That means businesses should be redesigning…
Read Article
What the Muck Rack “State of Journalism 2026” Report Means for Your PR Strategy
Summary: The media landscape is constantly changing, and so are journalists’ expectations. Understanding what reporters want can help you…
Read Article
Ads Are Coming to AI Chatbots: What AI Ad Tests from ChatGPT and Google Mean for Businesses
When we first wrote about how artificial intelligence was changing digital advertising in our 2025 analysis, ads inside…
Read Article
How Do You Measure PR?
Summary: Traditional PR metrics like ad value equivalency and impression counts don’t connect public relations to business outcomes. Effective…
Read Article
How to Write and Distribute an Effective Press Release
Press releases remain one of the most effective tools organizations can use to create earned media, build credibility, and…
Read Article
What’s the Difference between PR and Marketing?
In the constantly evolving landscape of business communication, two ideas often get mistaken for one another: public relations (PR) and …
Read Article
Generative AI is Making PR More Important Than Ever
The growing popularity of AI tools is upending marketing and communications strategies businesses have relied on for the last…
Read Article
Has X Been Dethroned? The Dynamic Landscape of Social Discourse Networks
While X (formerly Twitter) continues to pose difficult questions for its users, including journalists and advertisers, Threads and Bluesky…
Read Article