Insights
Ads Are Coming to AI Chatbots: What AI Ad Tests from ChatGPT and Google Mean for Businesses
When we first wrote about how artificial intelligence was changing digital advertising in our 2025 analysis, ads inside…
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How Do You Measure PR?
Summary: Traditional PR metrics like ad value equivalency and impression counts don’t connect public relations to business outcomes. Effective…
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How to Write and Distribute an Effective Press Release
Press releases remain one of the most effective tools organizations can use to create earned media, build credibility, and…
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What’s the Difference between PR and Marketing?
In the constantly evolving landscape of business communication, two ideas often get mistaken for one another: …
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Generative AI is Making PR More Important Than Ever
The growing popularity of AI tools is upending marketing and communications strategies businesses have relied on for the last…
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Has X Been Dethroned? The Dynamic Landscape of Social Discourse Networks
While X (formerly Twitter) continues to pose difficult questions for its users, including journalists and advertisers, Threads and Bluesky…
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Inside Public Relations: FAQs About How PR Agencies Really Operate
Summary: In a recent blog post, Deanna Werner answered some basic questions about PR. This FAQ expands those…
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Pierpont Delivers: $50K and Hands-On Support for Kids’ Meals
At Pierpont, we believe in showing up for the communities around us, and not just through our work, but…
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Should Businesses Invest in Brand or Demand Generation? The Answer Is Both
The conversation in B2B marketing circles keeps circling back to the same false choice: “Do we invest in brand,…
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