Technology

Our PR and marketing experts have partnered with some of the world’s leading technology companies to achieve business growth. Pierpont has:

• Launched successful ongoing media relations—such as securing awards, unveiling a cyber security course and book, and providing speaking engagements—and a profitable thought leadership campaign for an early-stage medical equipment manufacturer.
• Increased an electronics/battery consumer company’s sales by 5,200% and their e-commerce rating by 10.7%.
• Created simple but strategic content for all of CyrusOne’s channels, including the website, sales and marketing materials, social media channels, ESG reporting and more.
• Obtained interviews with key energy and technology reporters at local, trade, and national media outlets to showcase a technology innovator’s approach and value in methane detection.
• Secured 50 stories and 33.6 million media impressions for HopSkipDrive across two cities.
• Assisted in the approval of new paid ride rules and amendments by the Houston City Council for Uber, and helped Uber develop a strategic, comprehensive, and creative brief that the company continues to use worldwide when entering new markets.
• Within two months of Facebook hiring Pierpont for its Texas outreach, the company’s deep roots and communications expertise quickly garnered nearly 200 pieces of print, digital, and broadcast media coverage throughout the state.
• Pierpont helped strategize an optimal conference sales enablement program for Cubility, through pre-event media planning, to arrange in-booth interviews with key influencer publications. With reporters lined up, Pierpont managed the on-site media interviews, including preparing messaging, briefing materials, media training, and collateral for reporters. The one-day media blitz resulted in 18 follow-on articles placed over the coming months, setting the company up for a successful exit event less than 8 months later.