Affiliate & Influencer Marketing

Pierpont identifies the right creators across platforms—including Instagram, TikTok, YouTube and blogs—to engage your priority audiences. We develop campaign concepts, manage outreach and negotiate partnerships to ensure consistent messaging, brand alignment and maximum impact.

We coordinate targeted product seeding programs that place your products directly into the hands of influential creators and brand advocates. Our approach includes identifying qualified recipients, managing shipping logistics and tracking organic content that results from positive user experiences.

We help brands launch and optimize affiliate programs through platforms such as Impact Radius, LTK, Amazon Influencer Program, Walmart Creator and more. This includes onboarding partners, managing offers and incentives, monitoring performance data and scaling programs that effectively drive conversions and revenue.

Pierpont develops paid media strategies among top-tier online and broadcast media outlets to amplify products, increase sales and generate overall awareness among target audiences.

Our team handles end-to-end creator engagement: vetting influencers, managing contracts, reviewing content, coordinating posting schedules and ensuring full compliance with brand guidelines and FTC disclosure requirements.

Every campaign includes data-driven insights. We track clicks, engagement, conversions, revenue, sentiment and ROI across influencer and affiliate efforts. These insights inform ongoing adjustments to improve results and maximize long-term value.

We develop tailored strategies that integrate with PR, digital and broader marketing efforts. Execution includes:

• Influencer and affiliate identification and vetting
• Campaign briefs and messaging frameworks
• Product seeding lists and distribution coordination
• Contracting, negotiation and rights management
• Content reviews and approvals
• Posting coordination and timeline management
• Vetting and launching paid media activations

We collaborate with creators to produce high-quality, on-brand content using seeded products, paid partnerships and affiliate placements. Content may include product reviews, unboxings, tutorials, lifestyle photography, giveaways and user-generated assets for paid or organic use.

Throughout the campaign cycle, we provide ongoing analysis of performance indicators such as:

• Engagement metrics including likes, comments, shares and saves
• Click-through rates and website traffic
• Conversion and sales data tied to affiliate or tracking codes
• Paid media performance metrics including reach, frequency and ROI
• Audience sentiment and content quality
• Benchmark comparisons by channel and creator tier

Influencer and affiliate programs perform best when coordinated across all communications channels. Pierpont ensures alignment with:

• PR campaigns and media moments
• Social media calendars and paid amplification
• Product launches and consumer promotions
• Brand storytelling and seasonal marketing initiatives
• AI optimization for tools like Chat GPT, Gemini, and Claude