Insights
The State of AI Search: How Brands Should Approach AI Visibility and GEO in 2026
Summary: Artificial intelligence (AI) queries are not replacing traditional search. Rather, they are changing how people discover brands online.
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Your Earnings Release Has a New Reader, and It’s Not Human
Summary: AI tools are increasingly reading and summarizing earnings releases before human analysts. That means businesses should be redesigning…
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What the Muck Rack “State of Journalism 2026” Report Means for Your PR Strategy
Summary: The media landscape is constantly changing, and so are journalists’ expectations. Understanding what reporters want can help you…
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How Do You Measure PR?
Summary: Traditional PR metrics like ad value equivalency and impression counts don’t connect public relations to business outcomes. Effective…
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AI Can’t Manufacture Credibility. Meta’s $50M News Corp Deal Aims to Close Trust Gap with Users
When Meta signs a $50M/year deal for Wall Street Journal content, and OpenAI pays $250M for News Corp’s archive,…
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How to Optimize Press Releases for Maximum Visibility for AI
Recent research from Data Reportal reoprts that more than 1 billion…
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Rethinking the PR Career Path in the Age of AI
Artificial intelligence (AI) is transforming early-career paths in public relations (PR) by automating routine tasks and accelerating work…
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Why Public Relations & Earned Media are the Unsung Heroes of ABM Optimization
Account-Based Marketing (ABM) is a crucial strategy for B2B companies, but public and media relations results remain an undervalued…
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