Insights
What the Muck Rack “State of Journalism 2026” Report Means for Your PR Strategy
Every year, Muck Rack’s “State of Journalism” report offers an unfiltered look at how journalists work, what they want, and…
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AI Can’t Manufacture Credibility. Meta’s $50M News Corp Deal Aims to Close Trust Gap with Users
When Meta signs a $50M/year deal for Wall Street Journal content, and OpenAI pays $250M for News Corp’s archive, it…
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How to Optimize Press Releases for Maximum Visibility for AI
Recent research from Data Reportal reoprts that more than 1 billion people…
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Rethinking the PR Career Path in the Age of AI
Artificial intelligence (AI) is transforming early-career paths in public relations (PR) by automating routine tasks and accelerating work processes.
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Why Public Relations & Earned Media are the Unsung Heroes of ABM Optimization
Account-Based Marketing (ABM) is a crucial strategy for B2B companies, but public and media relations results remain an undervalued yet…
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