Insights
Should Businesses Pay for Twitter Blue or Meta Verified?
Is it worth it for businesses to pay for verification on these social media platforms? Social media companies have seen …
Read Article
The Importance of Internal Communications: How it Varies and What It Looks Like Today
While many companies see the benefits of a strong focus on external communications, fewer recognize the strategic value of a…
Read Article
Is ChatGPT a Threat to Public Relations Professionals?
While Artificial Intelligence is not new, Generative Artificial Intelligence is a fairly new offshoot of AI that has captured the…
Read Article
Why Effective PR is like Conducting an Orchestra | Q&A with Senior VP Dave Stump
Pierpont Senior Vice President of Revenue Operations & Business Development Dave Stump explains why achieving success in PR is like…
Read Article
Common Misconceptions About Public Relations Pt. 2
In the second part of our ongoing series, we continue to debunk some of the common misconceptions about public relations.
Read Article
Why PR and Digital Marketing Teams Should Be Integrated
Earned media still matters. But it should be complemented and amplified by digital marketing. Here’s why and how. In the…
Read Article
Externship Participants Gain PR Insights from Pierpont Experts
To remain committed to continuing education, Pierpont hosts an annual Externship Agency Program filled with learning and development sessions guided…
Read Article
Senior Account Executive Deanna Werner Serves as IABC Houston President
Pierpont’s Deanna Werner began her term as President of the International Association of Business Communicators (IABC) Houston chapter in…
Read Article
Common Misconceptions About Public Relations Pt. 1
After 35 years in the public relations business, we’ve noticed some common misconceptions about PR. In part 1 of our ongoing…
Read Article