Insights
Energy Transition Begins with “And” in More Ways than One
I’m a remote-always worker, but recently I had the opportunity to attend the annual meeting of the Andlinger Center…
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Has Threads Replaced Twitter? The Rise and Stagnation of Threads
Meta’s Threads is still trying to gain traction as a viable social media channel, while X (formerly Twitter) continues to…
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Pierpont Wins “Best Places to Work” Award for Fifteenth Time
The Houston Business Journal recently named Pierpont Communications to its “Best Places to Work” list for the fifteenth time.
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Why Your Organization Needs Generative AI Guidelines for Employees
With the integration of AI becoming increasingly common in business settings, leadership needs to acknowledge the potential generative AI has…
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A Summary of New York Energy Week: One Decade Later
I was fortunate to have attended one of the first New York Energy Week (NYEW) convenings after moving from Boston to…
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From Data to Decisions: How GA4 Transforms Analytics for Businesses
Digital marketers are now several months into the era of Google Analytics 4 (GA4). Initially, there was some skepticism surrounding…
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Maximizing Returns: Is the ROI of PR Investment Ellusive?
One of the most difficult challenges for marketing leadership has been the ability to deliver metrics that the executive…
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Why a Mid-year Marketing Communications Review is Vital in 2023
Jump into a conversation with a group of marketing communications professionals and the one thing just about everyone can…
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Should Businesses Be On Threads?
Meta’s new social media application—Threads—launched this week. The app, which is thus far only available on smartphones, is the social…
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