Insights
What’s the Difference between PR and Marketing?
In the constantly evolving landscape of business communication, two ideas often get mistaken for one another: …
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Generative AI is Making PR More Important Than Ever
The growing popularity of AI tools is upending marketing and communications strategies businesses have relied on for the last…
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Has X Been Dethroned? The Dynamic Landscape of Social Discourse Networks
While X (formerly Twitter) continues to pose difficult questions for its users, including journalists and advertisers, Threads and Bluesky…
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Inside Public Relations: FAQs About How PR Agencies Really Operate
Summary: In a recent blog post, Deanna Werner answered some basic questions about PR. This FAQ expands those…
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Pierpont Delivers: $50K and Hands-On Support for Kids’ Meals
At Pierpont, we believe in showing up for the communities around us, and not just through our work, but…
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Should Businesses Invest in Brand or Demand Generation? The Answer Is Both
The conversation in B2B marketing circles keeps circling back to the same false choice: “Do we invest in brand,…
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Pierpont Communications Expands into Florida with Strategic Hire of Local Executive
Leading Independent PR and Digital Marketing Agency Names Ansley Campbell Vice President to Establish Miami Office Pierpont Communications, a…
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Asset Management Marketing: Data-Driven Strategies and AI Tools to Build Visibility and Trust
The asset management industry has never been more competitive. With global AUM exceeding $147…
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The Missing Link Between PR and Sales: Why Methodology Matters as Much as Message
Public relations (PR) professionals often talk about “supporting sales.” But very few PR initiatives are actually wired into how…
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