Insights
Maximizing Marketing Impact: 6 Ways Content Repurposing Powers Integrated Marketing
In the fast-paced, rapidly evolving world of integrated marketing, staying ahead of the curve is crucial for businesses looking to…
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Why Your Organization Needs Generative AI Guidelines for Employees
With the integration of AI becoming increasingly common in business settings, leadership needs to acknowledge the potential generative AI has…
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A Summary of New York Energy Week: One Decade Later
I was fortunate to have attended one of the first New York Energy Week (NYEW) convenings after moving from Boston to…
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From Data to Decisions: How GA4 Transforms Analytics for Businesses
Digital marketers are now several months into the era of Google Analytics 4 (GA4). Initially, there was some skepticism surrounding…
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Maximizing Returns: Is the ROI of PR Investment Ellusive?
One of the most difficult challenges for marketing leadership has been the ability to deliver metrics that the executive…
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Why a Mid-year Marketing Communications Review is Vital in 2023
Jump into a conversation with a group of marketing communications professionals and the one thing just about everyone can…
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A Day in the Life of a Pierpont Intern
Working as a public relations and marketing intern at Pierpont Communications, a leading PR firm in Texas, is an incredibly…
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Pierponters Make an Impact at Local Universities
Pierpont CEO Phil Morabito, Vice President of Digital Strategy Chris Ferris, Vice President Meghan Gross, and Assistant Account Executive Uniqua Williams share…
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Common Misconceptions About Public Relations Pt. 2
In the second part of our ongoing series, we continue to debunk some of the common misconceptions about public relations.
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