Real Estate

Real Estate

Industry Highlights

Pierpont increases sales and drives occupancy rates for both commercial and residential real estate through proactive PR and marketing.

Pierpont possesses an in-depth understanding of the complexities faced by real estate projects throughout every phase—from development to leasing, sales, and ongoing management.

The distinct challenges inherent to the real estate sector demand tailored solutions and differentiators. Our PR and marketing experts understand these challenges and develop effective PR strategies to deliver success to our clients. Specifically, all of efforts are focused on helping our real estate clients to increase occupancy rates, reduce tenant turnover, and build awareness to generate qualified leads. We also elevate investment levels and expand regional reach for our real estate clients by initiating public outreach initiatives, including securing interviews and features with local and regional media outlets

In addition to our public relations services, we design and implement comprehensive digital marketing campaigns—both paid and organic—to further enhance visibility and increase close rates. A key element of our digital strategy focuses on working with clients to increase their visibility in generative AI tools like ChatGPT, Google’s Gemini, and Perplexity.

Industry Experience

We have successfully achieved our real estate clients’ goals and objectives across various sectors of the industry, including:

  • Driving ROI through local, trade and national media for Rockspring Capital, and increasing its digital profile as a leading fund manager in Texas land investment.
  • Developing an integrated ground-breaking-to-occupancy communications campaign for OliverMcMillan’s mixed-use luxury development, River Oaks District.
  • Expanding national exposure media coverage for the Texas Association of Realtors, thereby increasing the organization’s visibility and benefiting members and local association leaders across the state.
  • Generating new leads for BIGHORN Properties’ luxury real estate offerings through a combined organic and paid social media campaign.
  • Elevating brand credibility and visibility for Wan Bridge through strategic PR and positioning the company’s executives as credible voices in the build-to-rent industry.