CHALLENGE
CyrusOne is a leading global data center developer and operator specializing in delivering state-of-the-art digital infrastructure solutions across the globe. To better reflect the future of the data center industry, CyrusOne needed to launch a brand-new website. Seeking a modern design with better navigation, the company also needed the new site to be easily updated in the future.
OBJECTIVE
- More website traffic.
- Higher engagement of website traffic
- More modern design
- Easier path to updating website content.
APPROACH
Digital marketing and content experts from Pierpont, along with subject matter experts and key stakeholders from CyrusOne, collaborated to design, develop, and deployed a new website. Utilizing WordPress as the new foundational content management system (CMS), the team successfully launched the newly redesigned CyrusOne website to serve as a high-performing digital hub.
Results
With the launch of CyrusOne’s new website, results were immediate. Alongside a more modern design, the new site’s pages were more easily indexed and ranked by search engines. In the six months following the relaunch, The new CyrusOne website experienced a 14% increase in total users and the overall engagement rate grew by 6%.
