Public Relations

Positive, relevant coverage can only be achieved through a strong, lasting partnership between businesses and select media outlets. Our PR teams connect clients with the most salient journalists and editors to increase brand exposure and maximize impactful coverage. We achieve this through proactive outreach to local, regional and national media influencers and reporters. Our team conducts interactive media training, helping prepare our clients for on-camera and on-the-record interviews.

Pierpont’s PR and digital experts understand how earned media coverage can be included in generative AI tools like ChatGPT, Google Gemini, Perplexity and Claude. That means our proactive PR initiatives help drive visibility by featuring in the answers generated by the tools and in the citations that accompany those answers.

Pierpont Communications helps clients establish executives and other experts as  thought leaders by crafting strategic narratives that position them as credible voices in their industries. Through integrated campaigns, Pierpont leverages earned media, speaking opportunities, and tailored content to amplify expertise and drive meaningful engagement with priority audiences. Our thought leadership initiatives typically include:

• Message platforms aligned with business objectives and industry trends to ensure relevance and authority
• Multi-layer storytelling across owned, earned, shared, and paid media for maximum reach and impact
• Speaking engagements and media interviews to elevate executives as trusted industry voices, including bylined articles as guest contributors.

Pierpont develops customized approaches to reputation management by leveraging public relations techniques to shape, maintain, and protect the public perception of an organization or individual. Our method involves a mix of proactive and (if needed) reactive strategies designed to build trust and credibility among key stakeholders.

Pierpont provides strategic investor communications for private companies navigating funding rounds, private equity transactions, and mergers and acquisitions. We craft compelling narratives and materials that resonate with investors and stakeholders, ensuring alignment with business goals and market positioning.

For public companies, Pierpont develops message strategies that support investor relations, earnings communications, and long-term shareholder engagement. Our integrated approach helps companies build trust, manage perception, and drive value across all stages of growth.

Pierpont provides strategic litigation support that protects reputations and media narratives with legal strategies. Our team partners with law firms and corporations to help shape media narratives during high-stakes disputes, monitor and analyze advertising and earned media used by plaintiffs, and deliver actionable insights that anticipate opposing strategies.

From crafting proactive messaging and counter-narratives to offering real-time intelligence on class action recruitment tactics, we help clients mitigate risk, maintain credibility, and communicate with clarity throughout the litigation process.

Through our training programs, we prepare our clients for interviews, develop messaging tailored to your voice and values, and build credibility through clear and captivating communications. Media training includes:

• Personalized media and presentation training tailored to each organization’s needs
• Interview training with on-camera, realistic scenarios to build team confidence
• Messaging development to effectively illustrate core values clearly and consistently

Pierpont develops white papers, bylined articles, news releases, FAQs, and online content that support our PR initiatives on behalf of clients, especially as we position them as thought leaders. We also specialize in creating content that is positioned to be indexed and used by AI tools for answer generation.

To better manage our clients’ reputation—in broadcast and print media, as well as online—we rely on the following tactics:

• Traditional and social media monitoring to stay informed on relevant industry and competitor news
• Brand assessments of digital, community and media presence to identify opportunities and risks
• Share of voice analysis and research to assess how a client’s reputation measures up to that of its competitors
• Measuring visibility and citations in generative AI tools

Through the implementation of thoughtful reputation management and media relations strategies, we will help the media and relevant stakeholders better understand evolving legal matters. This can include:

• Content creation and branded design of quarterly and annual earnings announcements
• Strategic communications via media statements and press releases around active litigation