Pierpont delivers strategic PR and marketing solutions for the consumer and retail industry.
We understand the fast-moving and competitive nature of consumer and retail markets, from national retailers and global brands to emerging product companies. With shifting shopper expectations, omnichannel buying habits and constant digital noise, brands must deliver communications that break through, build trust and drive measurable results.
Today’s consumers expect more than products. They want meaningful experiences, personalized engagement and brands that speak their language. To meet these demands, Pierpont combines deep retail insight with strategic PR and marketing to help brands resonate with shoppers and achieve business goals. We also leverage digital marketing and AI optimization to grow online awareness for our consumer and retail clients. Our work includes:
- Data-driven insight and audience targeting: We leverage company-specific IRI data and other consumer analytics to guide PR and marketing strategies that connect authentically with shoppers and drive KPIs like foot traffic, online conversions, repeat purchases and brand loyalty.
- Integrated multi-channel campaigns: Whether launching a new retail location, rolling out a product, or building brand awareness, we coordinate across earned media, digital, social, in-store promotions and influencer engagements for maximum reach and impact.
- Brand building and customer experience focus: We help define and elevate brand identity, create compelling storytelling, and build emotional connections with customers, leading to stronger brand equity, higher net-promoter scores, and long-term growth.
