From blue sky to groundbreaking, from presales to grand opening, and from stabilization to expansion, Pierpont understands the senior living business.
At Pierpont, our senior living experience runs deep. Our work extends across all levels of care—independent living, assisted living, memory care, skilled nursing, rehab, and continuing care retirement communities (CCRCs)—in rural, urban, and suburban areas. And we understand the nuances of the different community model types: entrance fee, rental, non-profit, faith-based, and more.
As the senior living industry continues to evolve and as the aging population grows, we help our clients market their differentiation to seniors, their adult children and grandchildren, and other referral sources. These efforts—which can include public relations, media training, digital marketing, and AI optimization—drive brand awareness and qualified leads, ultimately resulting in more move-ins.
Our expertise in other industries that influence senior living—healthcare, hospitality, real estate, and technology—brings a fresh perspective to our marketing communications strategies that are deeply rooted in consumer insights and backed by an experienced team who combined have supported more than 70 communities across the country.
