Pierpont delivers strategic PR for the healthcare industry, including hospital networks, healthcare providers, payers and plan administrators, medical technology firms, and nonprofit organizations.
At Pierpont, we understand the unique nuances of the healthcare industry—and the ways to reach providers, partners, and patients. Our seasoned experts have decades of experience with every size, sub-category, and service vertical of healthcare organizations, including:
- Hospitals and health systems
- Specialty clinics
- Health insurance companies
- Pharmaceutical firms
- Medical device manufacturers
- Patient advocacy organizations
- Medical schools and academic medical centers
- Nonprofit organizations
In close partnership, we have helped increase brand awareness and thought leadership, connect communities, drive patient volume, shape integrated communications strategies, and protect brands during a crisis.
We accomplish these goals through understanding our clients’ key business objectives, the metrics that matter to them most, and the prioritization of work that will create the most value. Our robust PR plans, effective media training, and relevant scenario-based crisis exercises help drive the success of our clients. We have also managed organic and paid social media campaigns, written SEO-friendly content for our clients’ websites, and assisted in major website and social media platform redesigns.
In addition, we position healthcare organizations to be indexed and crawled by generative AI, ensuring their experts are recognized as authoritative sources in AI-generated answers. We also assist in drafting AI-friendly content and strategically place organizations and experts in earned media articles that are indexed by AI tools.
