Positioning a Brand for Acquisition
Cubility, a high-growth upstream technology company looking to be acquired within its space, developed a truly evolutionary leap forward in efficiency for upstream companies through its technology. Cubility needed to maximize its brand exposure, and at the same time find a way to justify its spend at the SPE Annual Technical Conference and Exhibition (ATCE), one of the industry’s major conferences.
Cubility teamed with Pierpont to help strategize the optimal conference sales enablement program, through pre-event media planning, to arrange in-booth interviews with key influencer publications. With reporters lined up, Pierpont managed the on-site media interviews, including preparing messaging, briefing materials, media training and collateral for reporters.
Overall, the one-day media blitz resulted in 18 follow-on articles placed over the coming months – setting the company up for a successful exit event. Less than 8 months after the event, thanks to a sustained program of amplification and follow up articles, Cubility was sold to Triton Funds.