THE CHALLENGE
Leading Texas real estate investment firm Rockspring Capital has produced results for its investment partners for more than a decade.
OBJECTIVE
Looking to expand its investor base globally, Rockspring engaged longtime PR and marketing partner Pierpont to increase its digital profile as the leading fund manager in Texas land investment.
SOLUTION
Pierpont first designed a new website to attract new investors and effectively communicate with existing ones, incorporating it with targeted investor messaging based on in-depth research. We followed this with a robust search engine optimization (SEO) campaign aimed at groups looking to invest in Texas real estate.
RESULTS
As a result, website traffic increased more than 30 percent following the launch, and the SEO campaign garners the interest of targets previously unaware of Rockspring.
