THE CHALLENGE
Formed in 2007, OTC Global Holdings (OTCGH) has become the world’s largest independent institutional broker of commodities, covering financial and physical instruments. When the organization approached Pierpont, it consisted of a handful of disparate brands with no true voice.
OBJECTIVE
Pierpont was entrusted with arranging effective media relations strategies, momentous thought leadership and digital ad presence to develop the company’s brand voice.
APPROACH
As part of numerous integrated marketing and media relations campaigns, Pierpont led OTCGH through branding, marketing and publicizing subsidiary formations and expansions. Pierpont also focused on securing interviews between executives and journalists with key outlets such as CNBC, The Wall Street Journal, the Financial Times and influential trade publications, crafting award nominations, developing and placing ads, and more.
RESULTS
After nearly a decade of working together, OTCGH has become a foremost thought leader in its space. With Pierpont, OTCGH has launched more than a dozen subsidiary companies across the U.S., Europe and Asia.
