Improving Community Engagement and Visibility in a Competitive Market

CHALLENGE

Recognized by Newsweek as the number one continuing care retirement community in Texas in 2024, and placing second overall in the US, Edgemere brings premier senior living to the heart of Dallas. In a competitive market, Edgemere was challenged with improving community visibility and engagement in the senior living sector. 

OBJECTIVE

Edgemere’s objective was to increase awareness of its unique programs and residents, positioning the community as a leader in the Texas senior living sector. Pierpont sought to strategically leverage public relations to achieve these goals, overcoming the barriers of limited visibility and ensuring their message resonated effectively with both residents and the broader community. 

APPROACH

Pierpont developed a comprehensive PR content calendar that aligned with Edgemere’s marketing priorities and key milestones. We executed a targeted media outreach strategy, securing 1-2 placements per month in local and industry-specific publications. These placements highlighted Edgemere’s innovative programs, community events, and resident profile stories, effectively increasing visibility and awareness.

RESULTS

Throughout our partnership with Edgemere, Pierpont continues to increase media visibility and strengthen Edgemere’s reputation and credibility as a top provider in senior care by securing media placements with top-tier outlets including D Magazine, Fox 4 KDFW, Preston Hollow Advocate, Senior Housing Business and many more.