CHALLENGE
Cresta Fund Management, a leading private equity firm specializing in sustainable and convention investments in the energy sector , wanted to enhance its media coverage and visibility in a competitive market. The firm sought to elevate its profile, communicate its value proposition more effectively, and position itself as a thought leader in the transition to a more sustainable future.
OBJECTIVE
Pierpont was engaged to spearhead a public relations campaign designed to boost Cresta’s presence in the sustainable energy sector. The objective was to elevate brand awareness and thought leadership through strategic coverage in online news articles, podcasts, social media platforms, speaking engagements and award opportunities.
APPROACH
Pierpont executed comprehensive media outreach strategy, targeting podcasts and reporters, and developed a social media calendar and newsletter. The team also conducted peer monitoring to analyze Cresta’s competitors, provided SEO-enriching keywords, researched emerging industry trends, and facilitated media training with sample questions. Additionally, Pierpont compiled award nominations from prominent business journals and magazines, and submitted these on behalf of Cresta for consideration.
RESULTS
Throughout the campaign, Cresta accumulated a high increase in visibility in reputable publications, such as Fortune, Hart Energy, Middle Market M&A, Inc. Magazine, MergerMarket and PeHub. In a three-month span, Cresta was selected as a finalist in four different business award categories. Pierpont’s efforts resulted in 59 total pieces of earned media coverage, positioning Cresta as a trailblazer in sustainability and decarbonization.
