CHALLENGE
When opportunities present themselves, BHP Billiton knows you have to be ready. So when the mammoth Australian mining company saw the chance to become a major energy player via the expansion of its Houston-based petroleum division, it jumped into motion.
OBJECTIVES
Revitalize employee recruitment programs to support BHP’s new growth.
SOLUTION
Under the umbrella tagline: “BHP Billiton, exactly where I want to be,” Pierpont successfully executed the recruitment program, which included several internal and external campaigns.
RESULTS
Within a three-month timeframe, BHP elevated the quality of applicants, identifying and hiring more than 450 new employees.
