LafargeHolcim | Launching a Sustainability Campaign Through Strategic Public Relations & Digital Content Generation
LafargeHolcim, a global leader in building materials and sustainable solutions, sought to educate the community about its growing commitment to sustainability and its investment in alternative fuels and pollution-control technologies, especially in Texas.
LafargeHolcim engaged Pierpont to assist their corporate and local leadership teams as they delivered key messages to the general public and media. Pierpont was also tasked with promoting LafargeHolcim’s growing portfolio of sustainable building materials, solutions, and standards that help to address some of the planet’s most significant environmental issues, and educating the public on the company’s integration of renewable energy and alternative fuels.
Following the success of the initial engagement, LafargeHolcim has expanded its relationship with Pierpont to deliver the company’s corporate narrative and support select plants operating in North America.