Geminus AI | Turning Climate Innovation into Global Visibility
Geminus AI, a Boston-based deep learning company focused on scientific engineering, faced the challenge of breaking into national media with a compelling narrative that positioned its technology as a climate-positive force. Pierpont Communications was tasked to elevate Geminus’ brand and executive presence by with securing top-tier media coverage that would position Geminus as a leader in AI-driven climate solutions.
The goal was to elevate awareness of its methane-reduction capabilities in oil and gas operations—an area often overlooked in mainstream climate coverage. The team aimed to establish CEO Greg Fallon as a thought leader in hybrid data/simulation AI and to drive visibility in tier-one publications. Beyond media coverage, the engagement sought to increase LinkedIn followers by 40% year-over-year and boost website traffic by 50%.
The Associated Press published a feature titled, “AI can help the environment, even though it uses tremendous energy. Here are 5 ways how.” Geminus was prominently featured under the section on reducing methane flaring from oil and gas operations. The article ran in 225 outlets worldwide, reaching a potential audience of 660 million. This coverage delivered outstanding international visibility for Geminus and validated its positioning as a climate-forward innovator. The success of this media engagement also sparked internal discussions about updating the case study and leveraging the results for new business development