
Cobs Bread | Reaching Multiple Audiences with One Platform
Challenge
COBS had the unique challenge to attract both end consumers and new franchisees with a singular platform. Through thoughtful web development and strategic marketing, we were able to drive users to the information they needed most.
Objectives
The objective was to develop a strategy that spoke uniquely to each target group with the goal of driving customers to retail stores and attracting new franchisees.
Results
As a result of the new website, COBS received a 32% increase in year-over-year traffic to the website, in addition to a 30% increase in new users.
Website Traffic +32% ![]()
New Users +30% ![]()