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Cobs Bread | Reaching Multiple Audiences with One Platform

Challenge
Objectives
Solution
Results

Challenge

COBS had the unique challenge to attract both end consumers and new franchisees with a singular platform. Through thoughtful web development and strategic marketing, we were able to drive users to the information they needed most.

Objectives

The objective was to develop a strategy that spoke uniquely to each target group with the goal of driving customers to retail stores and attracting new franchisees.

Solution

We designed a unique platform that serves the specific needs of each audience – simultaneously driving consumer demand while also generating leads for the franchising side of the business.

Results

As a result of the new website, COBS received a 32% increase in year-over-year traffic to the website, in addition to a 30% increase in new users.

Website Traffic +32%

New Users +30%