Top Online Communication Trends from 2011

  It’s been quite the year for the marketer and corporate communicator. From the introduction of Google+ to mobile ad spend topping $1 billion, the way brands and companies communicate and market themselves is evolving at lightning speed.    The change of pace can be headache-inducing, but at the same time, it’s a fascinating journey to […]

Six things to do (& not do) with your new Facebook Timeline

  I hate to be the bearer of bad news, but Facebook has changed the way your profile looks – again. Today, Facebook has unrolled the Timeline for all users. For those of you not in the familiar with it, Timeline is, quite simple, a timeline of your life on Facebook.  As a big fan of the […]

Leading the Way Is the Only Way to Go

  From time to time, you may find a book that you’ll reference and re-read for years to come. For me, such is the case with “Lead Generation for the Complex Sale” by Brian J. Carroll. In a high velocity business environment where your competition is growing and your budget is inevitably shrinking, it’s more […]

Motivating Your Most Important Marketers: Your Employees

  When it comes to marketing, you may have the snazziest brochures, an eye-catching website and top-ranking search engine placement – but are you leveraging one of your most valuable, often untapped marketing resources?  Your employees make the best marketers. Happy employees who believe in their work are eager to spread the word, giving your […]

The five tenets of event planning

  While no college course taught the fine art of event planning, I’ve been lucky enough to learn about it from the best. During my time working at PR agencies, I’ve planned events for clients across many industries. Planning an event can be a daunting task, but it doesn’t have to be overwhelming. Whether planning […]

Five Must-Have Apps for Professionals

From Angry Birds to Carbon Foot Calculator, there are more than one million mobile applications available for your consumption. With so many options, it is hard to know which applications are worthwhile and which ones are better left in cyberspace. Below are five must-have applications that are sure to make your busy work days a […]