Texas Winery Expands Footprint
Messina Hof is a leader in the establishment of the Texas wine industry and the most award-winning winery in the state. Messina Hof brought on Pierpont to help expand its footprint in Texas and launch its new location in Grapevine, a go-to destination for the Texas wine industry.
Pierpont mapped out a strategy to break into the saturated hospitality, travel and tourism market in the Dallas/Fort Worth Metroplex. The solution: strategic cultivation of media relationships and development of key partnerships. With Pierpont’s efforts, the Messina Hof Grapevine Winery opening earned more than 60 media stories, generated significant positive social media and led to establishing ongoing relationships with influential Grapevine-area officials and organizations.