Twiss Illustrates the Connection between Public Relations and the Bottom Line

The integrity and future of public relations has become increasingly dependent on the ability of practitioners to measure the success of their efforts and demonstrate a clear return on investment for public relations.

Pierpont Dallas Intern Alex Twiss addressed this challenge of measuring the impact of public relations on the bottom line in her Social Media Communications (SMC) blog post, “The Value of Public Relations.” She explained that studies indicate the relationship between public relations and the bottom line is through a non-linear regressive model, which illustrates a positive and measurable relationship between reputation and brand awareness, and revenue.

Twiss is a senior at Southern Methodist University, studying public relations and strategic communications in the Corporate Communications and Public Affairs program at Meadows School of the Arts. She writes for SMC, an online publication developed by her school that discusses issues relevant to today’s communicators.