Jeremy Simon discusses crisis responses with Pierpont’s Terry Hemeyer. Evaluating variables outside of the crisis itself can play a role in how a company or CEO responds.
Once a corporate crisis does go public, however, “you need to clean up the mess,” Hemeyer says, noting that luck can also play an important role. “Depending on the other events taking the media ’s attention, many crises never get much public attention. But on a slow news day, [if] you have a crisis, you’re in big trouble,” he says.