Mike Gehrig, vice president and general manager of Pierpont’s Austin office, shared his insights on crisis management and the importance of preparing crisis response plans as a featured panelist during the Association of Corporate Counsel‘s (ACC) annual meeting.
Any company should have internally prepared crisis plans at the ready, Gehrig noted. It’s vital to be prepared to address and minimize the impact of potential crises that could threaten a company’s reputation or ability to conduct business. He advised companies respond instantly to stakeholders with an initial statement, have a consistent message internally and externally, and remain authentic to their brand.
The ACC annual meeting, the world’s largest gathering of in-house counsel, took place in Austin, Texas this year. It brings together in-house lawyers for a four-day conference covering complex legal and regulatory challenges, cyber risks and business strategies.