In a conversation with the Digital Freelancers podcast, Vice President Meghan Gross discusses how organizations can use public relations to grow and promote their brand.
“A lot of businesses jump into PR without really knowing what it is or why they are doing it,” says Gross. “We always advise clients to think about what they want the end game to be before they start planning.”
She explains that PR is one of the easiest marketing communications methods for brands to get the highest impact for their investment. There is an audience for everything and publication for everyone, no matter what line of business a brand is in. When you secure a media placement in a publication that your customers, clients or donors read, that adds credibility to your brand.
To hear the full conversation, listen to this episode of DIgital Freelancers podcast online here.