Snapchat has revolutionized social media and the way companies use their services to advertise.
Using social media monitoring as a “canary in a coal mine” can help you identify problems or issues that, if not addressed, could metastasize into full-blown, mainstream media crises.
Ferris discusses how digital marketing will evolve, recommended best practices for businesses, monetizing platforms like Zoom, and much more.
Chris Ferris recently spoke on a panel about social media at the UH Small Business Development Center’s Business Owner Leadership Development (BOLD) Event.
Vice President of Digital Strategy Chris Ferris recently moderated an insightful panel on what CEOs need to know about digital marketing.
In a recent Houston Chronicle article on attracting millennial talent through social media, Ferris shares the risks of influencer marketing.
Vice President of Digital Strategy Chris Ferris explains the key factors to take into consideration when developing a business strategy for your business.
Businesses often make the mistake of spending digital marketing budgets on tactics, rather than developing a business-driven digital marketing strategy.
Online reputation management should be part of an overall digital strategy that encompasses social media, online reviews, content, SEO and earned media.
Google will release Chrome 70, the latest version of the Internet’s most widely used browser, on October 15 with stricter requirements for website security.