Snapchat has revolutionized social media and the way companies use their services to advertise.
Using social media monitoring as a “canary in a coal mine” can help you identify problems or issues that, if not addressed, could metastasize into full-blown, mainstream media crises.
The panel discussion on “Revving Up Your Business After COVID-19” addressed customer acquisition from four angles: thinking, modeling, marketing and sales.
Ferris discusses how digital marketing will evolve, recommended best practices for businesses, monetizing platforms like Zoom, and much more.
Your plan should be an organized, consistent and strategic response to external and internal audiences during a crisis.
With the right approach to internal communications and employee engagement in tough times, this situation can actually enhance relationships.
During this turbulent time, it is more important than ever that organizations revisit or create strategies, policies and procedures.
Contemporary media outlets, including digital publications, social media platforms and online forums, have changed the way brands interact and engage with their stakeholders.
Chris Ferris recently spoke on a panel about social media at the UH Small Business Development Center’s Business Owner Leadership Development (BOLD) Event.
In recognition of National Cybersecurity Awareness Month, Pierpont experts sat down to discuss the cybersecurity risks facing companies today.