Messaging is among the most potent tools companies have to break through noise, providing vital information to key stakeholders and connecting people.
COVID-19 gave rise to a new era of crisis communications, including heightened expectations by employees and stakeholders. But this was not an imperative to communicate more—it was an imperative to communicate more clearly. Pierpont Vice President Meghan Gross explains how clear messaging is among the most potent tools companies have to break through the noise.
“Consumers today are increasingly looking to private sector leaders for guidance, and one important way of leading is communicating with authenticity and specificity,” writes Gross. “CEO or leadership communications can be an important tool in bringing a company or brand to life. A strong message framework provides top leadership and the board with guidelines adaptable to nearly every internal and external format. Good messaging supports better communications outcomes, reinforces investor confidence and bolsters sales efforts.”
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