Elysa Nelson and Krystal Patout welcome you to the first episode of the Pierpont Podcast, where we explore the latest in industry trends, share best practices and provide strategic insight into the world of PR and marketing.
In this episode, Elysa and Krystal discuss why press releases are still relevant, how to build an effective press release and what purpose the press release serves for companies and media. They explain that a press release should tell a story, provide valuable information and include a few key components, like an eye-catching headline and thoughtful quote. They explain why it’s important to know how you are going to use the press release and who you want to share it with before you start developing one. They also shed light on why press releases are still relevant to media and how they use press releases as a resource.