How old is your social media manager? Cathyrne Sloan, a ’12 graduate of University of Iowa who writes for NextGenJournal, thinks it should be under 25. Hollis Thomases writes in Inc.com that they shouldn’t be 23 or younger. That’s great news for 24-year-olds. What do you think?
And now the Digital Influence Weekly…
Anytime I do a presentation, the moderator or host always asks the audience to turn their mobile devices off or to switch to the silent mode. I then jump in and ask of them, “… Actually, please keep your devices on and you can keep your ringer on as long as it’s a really great tune.”
If you’ve been to a social media conference or luncheon, you’ve no doubt seen heads looking down at mobile devices. Some may be checking email, but if you check the Twitter feeds from the time someone was speaking, you’ll notice a number of people were posting or retweeting your comments. People with their phones out while you’re talking can often be your best friends when expanding your reach of influence.
Here are some ideas to get the most out of a presentation if you’re worried your words may have little impact past the time you have to speak:
There’s a two tweet minimum. Ask your audience that if they are going to have their mobile devices out, that they at least post two key points from your presentation online.
This will be on the test. Tell them when you’re addressing top takeaways. This will get them ready to post the messages you want them to promote.
Take a picture, it’ll last longer. If you include visual elements to demonstrate a key point, make sure they are large enough for someone to take a picture of clearly and post online.
QR you sure you want to do that? QR codes are great to add to a presentation, they can link to your site or a mobile contact form. However, they may not always work. First, add a QR code at the end. Making it the last slide will give people plenty of time to scan it. Second, test it out from a far distance to make sure it can be scanned from the back seats.
Check the schedule. Using programs like Hootsuite, you can schedule updates to post on social networks. Time it out to post automatically while you’re speaking. This may make it easier for people in and out of your presentation to RT the points as you want them presented. You can also post polls for people to respond to during the presentation online. Getting your timing right takes skill, so practice, practice, practice.
Point of reference. Make sure you list any social media profile names, user handles or relevant hashtags on each slide to keep the conversation connected online.
Be nicer than you’ve ever been before. Remember, you’re encouraging people to document this experience and promote it online so you have to be polite and calm with troublesome audience members. Have fun and be professional.
Try some of these out on your next presentation to increase your online exposure. If you have any questions, your friendly, neighborhood Digital Influencer is always here to help.