Composed of French dairy farmers and cheese producers, the Cheeses of France Marketing Council (also known as Cheeses of Europe), embarked on a mission to bring the tastes of France to Texas. Thus, the Cheeses of Europe tour commenced to increase awareness of French cheese varieties available in Texas and many ways that Texans can incorporate the cheeses into their recipes and lifestyles.
The key to elevating awareness is to first tempt the palette. That’s why Pierpont created an experiential high-profile media tour with broadcast and print outlets and food bloggers offering wine and cheese pairings, information sessions and chef input on how to incorporate specialty cheeses into Texan diets and favorite southern recipes. Everyone left in a state of cheese bliss and the fromagers called each event a huge success!