Employ Digital Strategy, Not Just Tactics, For Business Success
Digital marketing is no longer an afterthought for successful businesses. In fact, according to recent industry surveys, budgets for digital marketing continue to grow. And, according to eMarketer, spending on digital advertising has eclipsed television ad spending in the US for the first time – and this gap is expected to only get larger.
But too many businesses still make the mistake of spending their precious digital marketing dollars on tactics, rather than first developing a robust, business-driven digital marketing strategy with measurable goals.