According to the PRSA Tri-State District’s Meet the Editors roundtable, here is how media experts say communicators can add value and build relationships.
This is why message discipline is so very important, whether on an earnings call, during a television interview or in the midst of a crisis.
The integrity and future of public relations has become increasingly dependent on the ability of practitioners to measure the success of their efforts and demonstrate a clear return on investment for public relations.
The recent letter from Blackrock’s Larry Fink to CEOs just may have upped the ante on our current thinking about sustainability.
Social media channels are valuable marketing and public relations tools to protect and promote a brand’s reputation among consumers and the media.
Strategic Thought Leadership
Our attention spans are now less than a goldfish. How can you pitch, and win, media when you only have 8 seconds?
Have your social channels become stagnant or forgotten all together? Here’s a look at how you can breathe new life into your social channels with the 5 Ws of social media.