Vice President of Digital Strategy Chris Ferris explains the key factors to take into consideration when developing a business strategy for your business.
Businesses often make the mistake of spending digital marketing budgets on tactics, rather than developing a business-driven digital marketing strategy.
Online reputation management should be part of an overall digital strategy that encompasses social media, online reviews, content, SEO and earned media.
Google will release Chrome 70, the latest version of the Internet’s most widely used browser, on October 15 with stricter requirements for website security.
What do Facebook’s problems mean for businesses that use the social media giant for engaging with customers or targeting consumers with sponsored content?
Is your company’s website accessible to people with disabilities? If it isn’t you may be breaking the law and putting yourself at risk for a lawsuit.
General Data Protection Regulation (GDPR) goes into effect in just a few days. Here’s what you need to know to prepare for the changes.
Social media channels are valuable marketing and public relations tools to protect and promote a brand’s reputation among consumers and the media.
Where is the intersection of media relations and SEO? Pierpont’s Digital Strategist Kristen James explains this intersection and how to optimize your news releases for stronger search results.