Contemporary media outlets, including digital publications, social media platforms and online forums, have changed the way brands interact and engage with their stakeholders.
Chris Ferris recently spoke on a panel about social media at the UH Small Business Development Center’s Business Owner Leadership Development (BOLD) Event.
In recognition of National Cybersecurity Awareness Month, Pierpont experts sat down to discuss the cybersecurity risks facing companies today.
Director of Marketing Dori Albora recently moderated an informative panel discussion on Diversity & Inclusion in marketing.
Vice President of Digital Strategy Chris Ferris recently moderated an insightful panel on what CEOs need to know about digital marketing.
Researchers found that the most frequent pathways companies take to create an innovative culture are some of the least effective.
In a recent Houston Chronicle article on attracting millennial talent through social media, Ferris shares the risks of influencer marketing.
Chris Jones shares the best approach to effective crisis management, explaining that crisis communications should be an integral part of the process.