The integrity and future of public relations has become increasingly dependent on the ability of practitioners to measure the success of their efforts and demonstrate a clear return on investment for public relations.
Connecting Through Social Media
When it comes to content measurement, there’s no one right way. Each organization must identify the metrics that matter most. Here’s a look at where to begin.
The Pokémon GO craze is in full swing and businesses are getting on board to capture new customers and drive sales. Discover how you can catch ’em all.
How can you create more objectivity in your content when it’s your job to market, and sell, your organization? Discover 3 ways to let go of the bias to write better stories.
A crucial ingredient in successful reputation management can be found in the immediate crisis management response. Discover how to establish a proper response for your organization.
The path to creating meaning and connection is to stop thinking like a marketer and start acting like a storyteller. Explore how to create more engagement with these 3 essential things.
Far too often, content is used as a reactive solution to fill a channel—rather than a proactive strategy to truly engage or connect. Explore how to improve your approach.