Jones discussed crisis preparations for marketing teams, the efforts marketers should own to minimize reputation damage and more at AMA Houston Academy.
Social media channels are valuable marketing and public relations tools to protect and promote a brand’s reputation among consumers and the media.
The industry is abuzz with how the General Data Protection Regulation (GDPR) will change the way organizations interact with their customers in the European Union. Find out how you can prepare your marketing strategy for the upcoming GDPR changes.
Taking an organization through a rebrand is never an easy task, and our recent rebrand at Pierpont provided a reminder of the lessons to keep in mind as you evolve your brand.