Businesses often make the mistake of spending digital marketing budgets on tactics, rather than developing a business-driven digital marketing strategy.
05
Dec
Dec
Online reputation management should be part of an overall digital strategy that encompasses social media, online reviews, content, SEO and earned media.
11
Oct
Oct
Google will release Chrome 70, the latest version of the Internet’s most widely used browser, on October 15 with stricter requirements for website security.
27
Aug
Aug
What do Facebook’s problems mean for businesses that use the social media giant for engaging with customers or targeting consumers with sponsored content?
21
May
May
Is your company’s website accessible to people with disabilities? If it isn’t you may be breaking the law and putting yourself at risk for a lawsuit.
15
May
May
General Data Protection Regulation (GDPR) goes into effect in just a few days. Here’s what you need to know to prepare for the changes.
17
Apr
Apr
Social media channels are valuable marketing and public relations tools to protect and promote a brand’s reputation among consumers and the media.
28
Sep
Sep
Where is the intersection of media relations and SEO? Pierpont’s Digital Strategist Kristen James explains this intersection and how to optimize your news releases for stronger search results.