Albora Joins Marketing Panel at University of Houston Wolff Center of Entrepreneurship

The integrity and future of public relations has become increasingly dependent on the ability of practitioners to measure the success of their efforts and demonstrate a clear return on investment for public relations.

Ludwig Presents on Email Marketing at AMA Academy

Pierpont Director of Marketing Dori Ludwig explored new trends and evergreen best practices for planning, executing and measuring a successful email marketing campaign with AMA Houston during a recent AMA Academy workshop. During the workshop, Ludwig explained that email is an extremely versatile and often inexpensive communications channel, and marketers should not be afraid to