Albora will oversee the programming for Monthly Luncheons, Academy workshops, Crystal Awards, and Marketing Edge throughout the Greater Houston Area.
The integrity and future of public relations has become increasingly dependent on the ability of practitioners to measure the success of their efforts and demonstrate a clear return on investment for public relations.
Pierpont Director of Marketing Dori Ludwig explored new trends and evergreen best practices for planning, executing and measuring a successful email marketing campaign with AMA Houston during a recent AMA Academy workshop. During the workshop, Ludwig explained that email is an extremely versatile and often inexpensive communications channel, and marketers should not be afraid to […]
The rise in ad blockers is having a dramatic impact on online marketing. So can marketers still win at online advertising? Pierpont’s Dori Ludwig explores how.
As organizations’ social media channels have matured, many have created significant social media followings. That’s why many considerations must be made before changing social handles. Here’s a look at when, and how, to make the switch.