Businesses often make the mistake of spending digital marketing budgets on tactics, rather than developing a business-driven digital marketing strategy.
Online reputation management should be part of an overall digital strategy that encompasses social media, online reviews, content, SEO and earned media.
Google will release Chrome 70, the latest version of the Internet’s most widely used browser, on October 15 with stricter requirements for website security.
What do Facebook’s problems mean for businesses that use the social media giant for engaging with customers or targeting consumers with sponsored content?
His background and expertise in digital strategy and marketing, and years of healthcare experience, make him a valuable addition to the innovation center.
Is your company’s website accessible to people with disabilities? If it isn’t you may be breaking the law and putting yourself at risk for a lawsuit.
General Data Protection Regulation (GDPR) goes into effect in just a few days. Here’s what you need to know to prepare for the changes.
Social media channels are valuable marketing and public relations tools to protect and promote a brand’s reputation among consumers and the media.
Pierpont Communications announced the addition of Chris Ferris as a vice president of digital strategy, expanding the firm’s digital practices in marketing, social media and analytics.