Education has been a longstanding cornerstone at Pierpont, with numerous Pierponters teaching university classes outside of the office over the years.
Houston Chronicle Business Editor Al Lewis recently spoke to Hemeyer’s Rice Business MBA crisis management class on working with media during a crisis.
Vice President of Digital Strategy Chris Ferris explains the key factors to take into consideration when developing a business strategy for your business.
Jones discussed crisis preparations for marketing teams, the efforts marketers should own to minimize reputation damage and more at AMA Houston Academy.
Account Supervisor David Gonzalez was recently appointed to Mayor Sylvester Turner’s Hispanic Advisory Board. The board serves as a liaison between the Hispanic community and the Mayor and is responsible for providing policy recommendations to advance the social, economic and political issues of Hispanics and citizens in Houston. Gonzalez advises clients on complex public affairs
In her Houston Business Journal article “How to keep employees engaged during times of change,” Vice President Meghan Gross addresses change management best practices and how to effectively communicate change to employees. “Financial storytelling and employee engagement doesn’t have to be an either/or proposition,” explains Gross in her article. “Companies can tell the near-term value
Pierpont is pleased to announce the addition of three strategic team members in Texas who have more than 23 years of combined industry experience.
Businesses often make the mistake of spending digital marketing budgets on tactics, rather than developing a business-driven digital marketing strategy.
Online reputation management should be part of an overall digital strategy that encompasses social media, online reviews, content, SEO and earned media.
A one-size-fits-all approach to media outreach and community engagement is entirely ineffective. Instead, keep these tips in mind to be successful.