Texas Instruments

Building National Brand Awareness

Texas Instruments (TI) engaged Pierpont to energize its brand extension efforts around the company’s participation, innovation and impact in the wireless infrastructure of the US. Pierpont worked with internal TI marketing and public relations teams to identify and develop presentations and talking points to share with target analysts.

Mock presentations were arranged with analysts in an effort to prepare marketing representatives for upcoming analyst meetings. Pierpont designed and led meetings with targeted analysts from the East and West Coasts to build relationships and position TI executives as resources for analyst around telecommunications and wireless infrastructure topics.

Within months, there was a measurably heightened analyst awareness of TI’s role in America’s wireless infrastructure and strong analyst relationships were developed on behalf of key TI leadership. As a result, TI was able to tap analysts for quotes and third-party comments around TI’s offerings. The internal TI team responsible for the program was tapped to develop a company-wide analyst relations strategy based on the success of the collaboration with Pierpont.